Ever hear of Pantone? If you’re in the design industry, chances are you know about the Pantone company, but in case you haven’t heard about them, let me fill you in a little…
Let me start by saying I’m absolutely fascinated with color. I’m not at all promoting any business with Pantone, I’m completely neutral and have no opinion of doing business with Pantone, but in my fascination with color and how the marketing/business world turns, Pantone plays a key role in it all, and that’s what I’m interested in and wanted to share just a little with you about it.
Pantone is a company started around 60 or so years ago, and their business is color.
From my understanding, to narrow it all down, Pantone basically has two main activities.
First, they give the entire design world and consumers alike the opportunity to read more…